The Future of Search
The small business leapfrog.
For the first time in a decade, the way people find businesses is changing. Customers aren't googling — they're asking ChatGPT, Claude, Gemini and Grok. And the dominant brands you've been losing to on Google? Most of them aren't ready for it. That's your opening.
2.4B+
Monthly AI search queries
65%
Of Gen Z asks AI first
3.2×
Avg buyer intent vs Google
< 1%
Of small sites are AI-ready
Optimized for
The opportunity
Why this is your shot.
Big brands spent ten years winning Google with budgets you can't match. AI search resets that scoreboard. Models recommend businesses based on clarity, structure, and trust signals — not who spent the most on backlinks. Small businesses that move first will be the named recommendation in their category for years.
Pre-templated sites
- Generic markup AI can't parse
- No structured data
- Slow page loads bots abandon
- Same template as 50,000 others
- Invisible in ChatGPT answers
A Shumway-built site
- Custom-coded for AI crawlers
- Schema.org on every page
- Server-rendered, sub-second loads
- Unique design + unique copy
- Named in AI answers for your category
How we code for AI
Our backend is the difference. Here's what's under the hood.
Pretty pixels don't matter to AI. What matters is how your site is built — the code, the structure, the speed. Every Shumway site is engineered specifically so AI models can crawl it, understand it, and recommend you.
Semantic HTML by default
Real <article>, <section>, <nav> — not a soup of <div>s. AI crawlers understand structure first, content second.
Schema.org markup, everywhere
Every service, location, FAQ, and review is wrapped in JSON-LD so AI engines pull rich answers, not guesses.
AI-friendly content patterns
Q&A blocks, direct first-sentence answers, plain language — the way LLMs prefer to ingest knowledge.
Server-rendered, lightning fast
AI bots time-budget every page. We render in milliseconds so crawlers always finish — and always come back.
llms.txt + machine-readable feeds
We publish a dedicated llms.txt and structured feeds so models know exactly what to recommend you for.
Citation-worthy authority
Original copy, real numbers, and proper attribution — the things AI engines weight when picking a source.
Don't wait for the giants to catch up
Be the one AI recommends.
We'll audit your AI visibility and propose a build that gets your business named in ChatGPT, Claude, Gemini, and Grok answers.